TY  - RPRT
TI  - Using VR and eye-tracking to study attention to and retention of AI-generated ads in outdoor advertising environments
AU  - Lim, S.
AU  - Cho, H. J.
AU  - Jeon, M.
AU  - Cui, X.
AU  - Schmaelzle, R.
PY  - 2024
DO  - 10.1101/2024.08.15.607684
UR  - https://www.biorxiv.org/content/10.1101/2024.08.15.607684v1
ID  - 10.1101/2024.08.15.607684
ER  -