@misc{indiciae2b566f1d1bf2,
  title = {Using VR and eye-tracking to study attention to and retention of AI-generated ads in outdoor advertising environments},
  author = {Lim, S. and Cho, H. J. and Jeon, M. and Cui, X. and Schmaelzle, R.},
  year = {2024},
  doi = {10.1101/2024.08.15.607684},
  url = {https://www.biorxiv.org/content/10.1101/2024.08.15.607684v1},
  note = {Source identifier: 10.1101/2024.08.15.607684}
}