TY - RPRT TI - Eyes on VR: Unpacking the Causal Chain Between Exposure, Reception, and Retention for Emotional Billboard Messages AU - Cho, H. J. AU - Lim, S. AU - Turner, M. M. AU - Bente, G. AU - Schmalzle, R. PY - 2024 DO - 10.1101/2024.07.19.604208 UR - https://www.biorxiv.org/content/10.1101/2024.07.19.604208v1 ID - 10.1101/2024.07.19.604208 ER -