Judging the reasons for fixations: A direct experimental method to assess the contribution of saliency and semantic factors to gaze control
Current debates regarding the relative contribution of saliency versus semantics to gaze control often rely on comparing the predictive power of saliency and meaning maps. We argue that such indirect, global approaches are fundamentally limited because fixations arise from heterogeneous, local causes that are conflated in whole-scene comparisons. To substantiate this claim, we used a direct method where participants explicitly identified the reasons for fixation at specific clusters of high fixation density, distinguishing between low-level saliency and various semantic categories, as well as the most important one. The obtained judgments revealed that multiple factors contribute simultaneously to gaze control. Although their influence varied across fixation clusters, semantics generally dominated saliency. Notably, abstract semantic categories, particularly "unknown/unusual," proved important, highlighting the role of prior knowledge and novelty besides personal relevance in guiding attention. To interpret these findings in the context of existing models, we propose a framework distinguishing between processes highlighting interesting locations in the image from a sampling strategy translating this information into scanpaths. Within this framework, classic saliency and meaning maps are viewed as restricted inputs to the strategy, whereas deep learning-based models (e.g., DeepGaze IIE) are more general and may also implicitly encode aspects of the strategy itself. Consistent with this, we found that the predictive performance of DeepGaze IIE varied less significantly with the specific reasons for fixation than that of classic saliency and meaning map approaches.